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rock on...baby

 
 

what happens when rock star mom meets hip boutique owner mom?
childish clothing for mom-to-be and baby.

launching in spring 2004, childish encompasses all things fabulous – from comfy, yet incredibly fashionable stylesto feel-good and flattering fabrics. from preppy to punk with a nod to mod to straight-up rock star style, childish fills the gap where other maternity brands fall short.

created by skye hoppus, a former MTV exec married to mark hoppus of blink 182 and mom to one-year-old jack, and suzanne mitchell, co-founder of baby mabel’s retail and online boutiques and mom of four-year-old ashton, childish embraces all things hip, cool, flirty, fun and comfortable through their high-end maternity and baby clothes.

the idea for childish was conceived when skye was seven months pregnant and heading out on tour with her husband’s band. as she packed her bags, she became incredibly frustrated with her maternity clothing choices. while she yearned for hip, form-flattering cuts and fabrics to help show off her new curves, she couldn’t escape the dull, uninspiring patterns and prints available. skye vented to close friend and maternity boutique owner, suzanne mitchell – the style guru for thousands of pregnant women – and together, they created their own line of childish clothing: from maternity to toddler and always innovative, stylish, comfortable, and, of course, fit for any rock star wife on tour.
so go ahead…rock on and be childish.

 
 
 
  a bit about skye hoppus and suzanne mitchell
co- owners/childish
 

skye hoppus, designer and co-owner, creates the designs for the childish
baby and maternity lines. designing originally for her own needs, hoppus
has built a line based on what today’s stylish women can’t live without. her
designs are fun, comfortable and unique and are made with the best quality
fabrics available – a philosophy that’s carried throughout the childish line,
from mom-to-be, to baby to toddler. hoppus began her career in television
production and entertainment at extra!, then mtv where she ran the west
coast talent department. always having an incredible knack for style and design,
she was featured on the july cover of epregnancy magazine, her homes have
been featured on mtv “cribs,” dream homes magazine and as the backdrop for
surf clothing company hurley’s 2003 catalog. in addition, her photography
graced the cover and insert of the latest blink 182 album. she cites her son
jack and husband mark as her muses.

suzanne mitchell, operations director, chief stylist and co-owner, has
been in the clothing industry for seven years as a successful boutique
owner (mabel’s and baby mabel’s in solana beach, calif.) with her three sisters.
mitchell, while offering a keen sense of style to the mix, is mainly responsible
for the business side of childish. after personally selecting the coveted designs
at her stores for several years and styling thousands of fashionable pregnant
women, she knows what today’s future moms are looking for and offers a
unique merchandising perspective to help sell-in the line. she has long been regarded as a style guru to moms and moms-to-be as thousands flock to her
ever-popular “suzanne’s corner” for style and beauty tips on her store’s web
site, babymabels.com. mitchell counts four-year old ashton, as well as her numerous nieces and nephews, among her many muses in inspiring her
enviable childish style.